Hi! I’m Mel, the Chief Word Nerd around here. I help professionals grow their online presence with content that doesn’t just sound good, but engages your audience and converts leads.
I’m a content strategist and copywriter with a background in law, a head for structure, and a heart for human-first messaging. Over the past 5+ years, I have worked with a variety of brands, from technology to tartans and everything in between.
Blog writing and social media content
Wrote blog and social media copy to support a change in niche. Built authority in the field, tripled her LinkedIn connections and resulted in lucrative contracts with her dream clients.
Email marketing, web copy, ad copy and social media content
Wrote copy to promote free webinars. Resulted in webinar registrations nearly doubling and landing contracts with a new audience, as well as increased email open rates.
YouTube captions/show notes
Views increased by over 60% and subscribers increased by almost 80%.
Blog Writing
Client was thrilled that the information was presented simply and in a readable format while still including their technical expertise.
I believe that all effective copy must have the four C’s. It must be consistent, concise, clear and connected to your business goals!
They aren’t all the same…how do you know what you need? Learn more here.
Let’s demystify content marketing together. In just six weeks, you can have clear copy that sends your message and a plan to produce regular, captivating content!