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The Best Way to Be Inconsistent on Social Media

So it turns out your elementary school agenda was right…if you fail to plan, you plan to fail. Chris Pratt Head GIFfrom Chris Pratt GIFs So, you probably KNOW that you should be planning your social media content.  I’m not

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The Case for Case Studies

Ever feel like you want to tell people that you know what you’re doing, but need something a liiiiiiiitle more than testimonials. Enter…case studies! Case studies are a great tool for helping your audience realize that you are definitely the

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writing tools

My Favourite Writing Tools

This is one you’re going to want to keep and share – I’m busting out all of my favourite tools that help me when I’m writing. Tools to Help You Plan Semrush’s Persona Generator If you’ve heard me talk before,

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working on a content strategy plan outline

Three Tips to Make Content Writing Easier

You started your business to do something besides obsessing about content. Yet, it’s either taking up WAY too much time or it’s overwhelming and isn’t getting done at all.  Sound familiar? This is something I struggle with too. Once I’m

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working on a content strategy plan outline

Is Blogging Relevant?

Blogging? What is this, 2006? Marketing experts certainly have a lot to say about using video.  TikTok set the stage with ONLY video content.  Other platforms, like Instagram, are prioritizing video in their algorithm. Thought leaders are putting down their

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About Me!

Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!

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Melanie sitting on a sofa with her notebook