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How to make your next blog even better

The gist of it:  Your blog structure is incredibly important – which includes how you arrange your text, how you write your content and how you use visuals.  As I am fond of telling people…blogs are my first love. I

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How to Write an Effective “About Me” Page

One of the hardest questions I have ever been asked…”Why don’t you tell me about yourself?” It seems like a pretty simple request, but for some reason it always catches me off guard and I never know what to say.

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On-page vs. Off-page SEO – What’s the Difference?

There is a lot of confusion surrounding SEO and there are so many companies out there promising the world without really delivering. So, what’s the difference between on-page and off-page SEO? Why does it matter? And what can you do,

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The Big Lessons I Learned in 2021

I cannot BELIEVE that I am writing about lessons learned in 2021. Didn’t it just start?! It’s been such a fast year and action-packed.  It’s been a big year of learning for me and I wanted to share some of

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likes after writing for social media

The 3 C’s to Writing for Social Media

Writing for social media reminds me of when I started taking a kickboxing class when I was younger.  There was definitely a right way to be doing it. I was definitely not doing it that way.  It was…bad. It was very bad. 

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The Best Way to Be Inconsistent on Social Media

So it turns out your elementary school agenda was right…if you fail to plan, you plan to fail. Chris Pratt Head GIFfrom Chris Pratt GIFs So, you probably KNOW that you should be planning your social media content.  I’m not

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The Case for Case Studies

Ever feel like you want to tell people that you know what you’re doing, but need something a liiiiiiiitle more than testimonials. Enter…case studies! Case studies are a great tool for helping your audience realize that you are definitely the

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About Me!

Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!

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Melanie sitting on a sofa with her notebook