Builders use blueprints. Chefs use recipes. Garment makers use patterns. What should you be using? Copywriting frameworks!

Can you write good copy without a framework? Of course! Will you be wasting time and giving yourself needless headaches? Also of course! Just like a blueprint, recipe, or pattern provides a guide for the craftsman, your copywriting framework will give you a guide to follow.

3 Very Good Reasons to use Copywriting Frameworks

They Work!!!

Why do builders follow blueprints? True story- construction workers failed to look at the blueprints when framing in a bathroom. When they went to install the toilet, it didn’t fit because they built the wall too close to the plumbing. They had to tear down the completed wall and rebuild it, costing time and money.

For similar reasons, you should be using copywriting frameworks. Time is money, so they say. Without a framework, you will spend precious time creating content from scratch. You don’t have time for that!! Not only will you spend time creating content, that content may not resonate with your audience. If it doesn’t resonate, they won’t read it. And if they don’t read it, they won’t do business with you.

They Help You Organize and Focus

Have you ever started cooking and part way through realized you didn’t have all the ingredients? There is an expression in cooking, “Mise en place,” that basically means “putting in place.” It refers to the practice of gathering all the needed ingredients before you begin cooking. Copywriting frameworks allow you to do the same thing with your thoughts and words.

Using a framework to outline your writing will save you time and give you focus. You will prevent the dreaded “writer’s block” because your thoughts have already been given a structured form. All you need to do is fill in the details. Not only will your writing flow easier for you, it will also be more palatable for your readers.

They Ensure Everything Flows

If you tried to make a shirt without following a pattern, what are the chances it would actually fit properly? Slim to none, probably. Why? Because there are a lot of different pieces, and if you don’t cut them out and assemble them correctly, you won’t have a shirt. The same is true of your writing. You may have a lot of words, but if you don’t use a framework, you aren’t actually saying anything.

A copywriting framework helps you to put each piece in its place. You want to show why your readers should do business with you. Why should they buy from you and not someone else? The framework you choose will help you place the right amount of information in the right place. The result will be a cohesive piece of writing that gets your message across.

There are many different types of copywriting frameworks. Let’s take a look at 5 different frameworks and see how they can make your job so much easier!

Features-Advantages-Benefits

Start with what your product can do. “A beautiful bride deserves beautiful flowers! Sarah’s Flower Shop can help!”

Explain the advantages of using your business. “We are a local business who can deliver you the freshest flowers in a wide variety of colors and bouquet styles.”

Share the benefits by elaborating on what it means for your readers. “Because we are local, you can be sure to experience the best service. We will be with you every step of the way to ensure you have the wedding of your dreams.”

Before-After-Bridge

Start where your customer is. Show you understand their problem. “Are you struggling to communicate with your teenagers? Does every conversation end in a screaming match? Are you frustrated and ready for change?”

Next show them the world without their problem. “What if you could find out what was really going on in their minds? Imagine being able to have a peaceful conversation with your children.”

Give them a bridge. Show them how your product can get them from where they are to where they want to be. “Our family counseling guide can help you and your teens learn how to communicate more effectively. Contact us today to start your family’s journey to better communication!”

Problem-Agitate-Solve

Identify the most painful problem your audience has. “Is your baby not sleeping at night?”

Agitate that problem by showing why it is so bad. Really make it hurt. “When baby is up all night long crying, you are up all night long crying. If you don’t get any sleep, you can’t function the next day. Every night this sleep debt compounds.”

Solve the problem by showing how your product is the logical solution. “That’s where I come in. As a post-partum doula, I can come and take care of baby while you get some much needed sleep. We will work together from the first day to help you and baby get into a good routine.”

Star-Story-Solution

Storytelling is an effective marketing tool. Introduce your service or product as the star of the story. “Can a pillow change your life?”

Now tell a story that will keep your reader hooked. “Dave woke up every morning with a stiffness in his neck. He dealt with that stiffness for hours as he drove to work, sat at his desk, and desperately tried to focus on his tasks. Exhausted from a long and painful day he would climb into bed, only to be disappointed by his flat and unsupportive pillow.”

Make your product the hero of the story who sweeps in to save the day! “Then one day Dave’s wife bought him the Wonder Pillow. Our patented pillow is made from the finest materials and designed to be both soft and supportive. Now Dave wakes up fresh and energized. Stiff necks and pain are but a distant memory!”

Awareness-Comprehension-Conviction-Action

Make your audience aware of the problem. “Do you feel like you never have enough time?”

Help your audience to comprehend the problem. “Poor time management can lead to low productivity and unnecessary stress.”

Convince your readers to use your solution. “Our time management training offers practical, real-life solutions. We provide you with all the tools you need to take back your schedule and make it work for you.”

End with your call to action. “Click below to sign up for our next course!”

Make Your Copy Easy

Copy writing doesn’t need to be hard. Pick a framework that fits your style. It’s kind of like a paint by number, choose a picture you like and just fill in the colors. You’ll be writing excellent and effective copy in no time.

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