Most businesses publish something once and then never look at it again. That is a terrible idea. Let’s illustrate it this way. Suppose I make a delicious turkey dinner and end up with a mountain of leftovers. I assume that
I’ve been talking to a lot of business owners and if there’s one thing I’ve noticed, it’s that 2024 has been ROUGH. I know y’all are dealing with a lot—family stuff, aging parents, the economy not being our friend, weird
Your website is your business card, resume, 24/7 salesperson and more, all rolled up into one. It can work so hard for you, giving your audience a welcome mat into your world and helping them connect with you. So, needless
If I had a nickel for every time someone told me they’re not a good writer…well, let’s just say I’d have a lot of nickels. And you know what, it’s okay! Because there is something you can do that can
The gist of it: Your blog structure is incredibly important – which includes how you arrange your text, how you write your content and how you use visuals. As I am fond of telling people…blogs are my first love. I
So unless you’ve been living under a rock, you’ve probably heard about ChatGPT. In content marketing, it’s all the big news. ChatGPT is going to save the world, end the world, make business easier, make business boring, Google is fine
If you could have any superpower, what would you choose? While many might choose the ability to fly or super strength, would you choose mind reading or perhaps thought control? Wouldn’t it make life so much easier if you knew
Do you know what the customer journey is? If not, don’t worry – you’re not alone. A lot of business owners are in the same boat, including me. I thought that people would see my offer once and (ideally) hand
I have a secret…I struggle with marketing my business too. It feels icky. If you’ve ever talked to me for more than 5 seconds, you know that my style isn’t swagger. It’s dorky and self-deprecating. That can feel at odds
Builders use blueprints. Chefs use recipes. Garment makers use patterns. What should you be using? Copywriting frameworks! Can you write good copy without a framework? Of course! Will you be wasting time and giving yourself needless headaches? Also of course!
Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!
